|
Website
Usability - Return on Investment
|
Website usability (also called accessibility) is an important
feature that needs to be addressed while designing a website. Even
websites that have already been operational benefit from adhering
to good usability standards.
Business benefits:
According to a study published in useit.com, http://www.useit.com/alertbox/20030107.html,
usability improved several aspects of a website as below:
|
Parameter
|
Average
Improvement
|
|
Sales
to conversion
rate
|
100%
|
|
Visitor
count
|
150%
|
|
|
On average, the improvement is said
to be over 135% for Internet websites and slightly less than 100%
for Intranet based websites.
As can be seen, there is
substantial improvement in the sales/conversion rate and the
visitor traffic. It is highly recommended to spend at least 20% of
the budget towards website usability.
Some of the important DO's
and DONOTs' are given at web
usability checklist.
|
|
