It is almost essential that websites need
continual improvement. Most of the conventional websites use static web
pages, which are not geared to meet the latest demant for interactiveness.
Major reasons for website redesign are given below:
1. Are you getting sufficient exposure on the
Internet? For growing on the Internet, your company requires good exposure
from other websites, search engines, and directories. The exposure could
be improved by using search engine friendly design, adding more content in
the areas of interest, providing interactive content, and promoting to
related websites, and directories.
2. Are your products and services up-to-date? Normally, every company will
have a continual development of products and services. If you are not
offering the up-to-date products and services, you may be losing potential
3. Are you offering the best content? Now a days, visitors are looking for
expert advice, and in-depth content on a Company's website related to
their services and product areas. You need to have provision to update the
content regularly, and efficiently.
4. Look and feel: Look at your competitors' websites. Is your website has
something more to offer to customers? Does it look user friendly, and
informative? What is the theme that you want to communicate? Decide on the
overall theme and "look and feel" of the site. For example:
academic, family, technical, humor, professional, etc
5. Are you providing good website navigation to visitors? A good redesign
help put in place a good navigation. Usually, first generation site
outgrows its size and visitors find it difficult to navigate the site. The
new design ensures that the visitor will not be more than a couple of
clicks from what he wants.
6. Is your website using latest design techniques? For example, earlier
websites were designed without using any CSS. These sites depended on
tables extensively. With the advent of new technologies, redesign of old
generation websites became almost essential.
What you need to do to determine whether your website requires a redesign?
Evaluate the existing site: Get your
friends, employees, or family members to go through the website, and see
what they feel about the site.
Brainstorm: Short list redesign ideas, and brainstorm with your friends
or employees or family members. This would enable you to arrive at a
couple of new design ideas.
Visit your competitors websites, and see what they are offering. It is
good to get some design ideas from your competitors.
Arrive at draft specifications list. This is required when you are
approaching a web design/ web redesing company.
AnandSoft have redesigned a number of web sites
for customers. We can redesign your existing website to provide good
navigation, up to date high-quality professional look. We take the
existing content from your web site and use it to a custom made layout to
give your site a visual makeover.
You can also add new content or make changes to
the existing website. This can provide your business or organization a
chance to re-establish itself online as a fresh and innovative player.