1. Frames:Avoid frames.
Though search engines have limited ability to crawl framesets,
they have the following disadvantages:
1.1 Not all
search engines have the ability to crawl and index pages using
discourages using frames, and as per Google frames tend to cause
problems with search engines. If you use frames, use NOFRAMES tag
to include no frames version of the content. Don't just write
"This page requires frames compatible browser, your browser
does not support frames".
1.3 Even when
search engines crawl and index frames, it may so happen that a
page appearing in search results may just be one frame of a
frameset, and the visitor may be taken to a bare page without header
and navigation buttons.
a html page consists of only one frame. When using multiple
frames, it essentially mean using multiple html pages within one
page. This is against the basic concept of a web page.
excessive graphics or graphic images that take long time to
2.2 Use a feature
called anti-aliasing to smoothen the borders of any text or image
that you develop.
2.3 Always use
alternate text field when using a graphic. This will allow a
description to be displayed on the browser screen even if the
graphic display is turned off in the browser. Alternate text is
also helpful for search engines in identifying the content.
3. Theme: Use a
consistent theme for your web site. It includes layout, and
design. As this is a very subjective matter, it differs from
person to person. Try to use colors, fonts, styles that complement
one another. From search engine point of view, avoid excessive
formatting. It is not recommended to have HTML tags outweigh your
4. Flash: This
has been discussed in another page. Check out Flash advantages and
5. Meta tags:
Always use Title, Description, and Keywords meta tags. Use other
meta tags as per the requirement. From Google search engine point
of view, Title and Description meta tags are very important.
redirects. Search engines may interpret redirect as spam. The
reason being, that a redirected page is seen by the search engine
but not by an individual browsing the site. If at all you need to
redirect a page, use permanently 301 redirect. A less preferred
option is to use a script with at least 6 seconds of delay in
forwarding the visitor to the new destination.
7. Keep the web
page within 50-80 KB, so the there won't be noticeable delay in
loading of the web page. If the page has content that takes more
time, consider splitting the page into two or more pages. This
preferred from search engines point of view as well. If the
content is too long, it is likely that some portion of the page is
not indexed by search engines.
8. Use of
scripts: Use scripts only if necessary. It is recommended not to
load a web page with too much of script as this is likely to
confuse the search engines. Client side scripting relieves the
server from script processing, and loads the page faster.
9. Use H1, H2
tags to identify your content headlines.
10. Validate your
web pages after composing.