Web Design - Advantages and disadvantages
to be considered when designing a Flash based web
Purpose of the web site: If the primary purpose of the web site is to
offer artistic or visual effects to the visitors (such as a business that
is primarily a Design/Arts company, with visitors coming to the web site
on some reference other than search engines) then Flash is
If you are developing a web site for getting more potential customers,
then it is recommended to limit Flash only to certain portions of the web
site or not to use at all.
Flash is not very search engine friendly. Therefore, a Flash-based web
site may not rank well in the search engine results (Also called SERPs).
It is important to know that search engines (as well as humans) like
simple and quick to follow web pages, and not a complex and difficult to
navigate web site.
Usually visitors are not interested in reading something passively. Keep
in mind that most visitors spend less than 30 seconds on a web site. You
need to offer the visitor what he/she is looking for in the shortest
possible time (A good navigation system, and few number of clicks to reach
the intended product or service).
A Flash movie becomes obsolete after a few months time. It is necessary to
update a Flash web site regularly (This also true for non-Flash web sites
also). It is more expensive and time consuming to update and maintain a
Flash web site than a traditional web site ( In this context, a
traditional web site is one that uses HTML with limited amount of script).
What about cgi or .php based web sites? These are server side scripting
languages. The web page is rendered in html format to the browser. The web
sites based on .cgi or .php are being indexed by most search engines,
including Google. It is normally safe to use these technologies for web
site design. However, some limitations apply.
compelling reason to go for a web site developed without Flash is to get
more visibility on the Web.
On the other side, if it is very important to impress the web site visitor
with a visual presentation, use of Flash is inevitable.
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